Marketing in a Recession – Part 1

Posted On: September 8, 2009

This past holiday season I was reminded of my childhood. But not for the reasons you might think. About a month before the holidays, I remember my mother would take my brother and sister and me to the local Robert Hall store. There we would pick out our winter coat... Read More

Light a Fire Under your Prospects

Posted On: August 26, 2009

Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old... Read More

The Most Effective Promotions Methods

Posted On: August 4, 2009

I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the... Read More

Sales Tips from a Pro

Posted On: July 16, 2009

Lately it seems that I’ve been having conversations with several clients about not just marketing, but sales. There’s a fine line between marketing and sales. Marketing’s role is to create awareness, excitement and desire for you product or service. Hopefully it will... Read More

Be More Persuasive

Posted On: July 9, 2009

I heard on the news that Oprah Winfrey’s school for girls in South Africa has an oratorium. Why? It’s because she feels that leaders and influencers need to have good speaking skills. Whether you’re speaking to 1 or 100, I couldn’t agree more. Public speaking is... Read More