Your Personal Brand

Posted On: March 8, 2010

With so much time being spent on social media these days, we really need to be proactively managing our personal brand. Consider this. Every blog post, tweet and social media post represents us. And how we communicate in those words gives the world a glimpse into what... Read More

Social Media Marketing – Step 1: Listen

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If you’ve ever watched a relay race you’ve noticed that runners don’t stand at a dead stop when they grab the baton. They match the pace of their oncoming teammate as they take the hand-off. Just as that makes for a smooth transition, so, too, does matching the pace... Read More

Marketing in a Recession – Part 3

Posted On: September 18, 2009

Our company has been in business for seven years.  We just had my best month ever.  That tells us that despite the economy, we can be successful.  It just takes a little persistence and creativity. If this economy has you wondering how to stretch your... Read More

Marketing in a Recession – Part 2

Posted On: September 17, 2009

[Note: This is the second article of a 3-part series.  For last month’s article, which covered messaging in a down economy, click here. This month and next we’ll review 10 ways to market your business on a reduced budget.]  Until I got married I believed that everyone... Read More

Marketing in a Recession – Part 1

Posted On: September 8, 2009

This past holiday season I was reminded of my childhood. But not for the reasons you might think. About a month before the holidays, I remember my mother would take my brother and sister and me to the local Robert Hall store. There we would pick out our winter coat... Read More