Posted On: January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth,... Read More
Posted On: June 6, 2017
Have you heard the saying, “It is in giving that we receive”? For small business owners, “giving” can lead to greater awareness of your business, more customers, and a deeper sense of community for you and your employees. The specific ways... Read More
Posted On: September 18, 2009
Our company has been in business for seven years. We just had my best month ever. That tells us that despite the economy, we can be successful. It just takes a little persistence and creativity. If this economy has you wondering how to stretch your... Read More
Posted On: September 17, 2009
[Note: This is the second article of a 3-part series. For last month’s article, which covered messaging in a down economy, click here. This month and next we’ll review 10 ways to market your business on a reduced budget.] Until I got married I believed that everyone... Read More
Posted On: August 26, 2009
Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old... Read More
Posted On: July 9, 2009
I heard on the news that Oprah Winfrey’s school for girls in South Africa has an oratorium. Why? It’s because she feels that leaders and influencers need to have good speaking skills. Whether you’re speaking to 1 or 100, I couldn’t agree more. Public speaking is... Read More
