Posted On: May 28, 2024
Does your business need a little freshening up? Here are a few suggestions to give your brand a boost. 1. It’s crucial to update your business’ brand. Does your logo need to be updated? Is it still reminiscent of 2008? Don’t worry. We’re here to help... Read More
Posted On: March 17, 2020
We are in the midst of a most unprecedented event. Right now, everything out there is about COVID-19. So how can you properly and sensitively market your brand at a time of such uncertainty? Small businesses need to make smart choices and consider a number of factors,... Read More
Posted On: April 9, 2019
Analysts predict personalized marketing will continue to be a major trend for 2019 and beyond. Personalized marketing campaigns involve using data to enable marketing messages personally designed for your customer base. As a small business owner, that word “data” may... Read More
Posted On: January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth,... Read More
Posted On: April 19, 2015
Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better... Read More
Posted On: September 15, 2014
Many small businesses view marketing as a never ending spiral of expenses with little to no guaranteed payoff. But many overlook tactics they that don’t require a big cash outlay. In fact, many of them are free! Create and continually refine a succinct elevator... Read More
