Posted On: April 3, 2017
Social media and other online networks, forums and meet-ups all provide a great way to connect with others regardless of geographic locations. Online networking receives so much attention in today’s always-connected technology-filled world that many people... Read More
Posted On: February 8, 2016
Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a... Read More
Posted On: August 26, 2009
Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old... Read More
Posted On: August 4, 2009
I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the... Read More
Posted On: June 22, 2009
Perhaps you’ve heard the definition of insanity: doing the same thing over and over, expecting different results. As an entrepreneur, it’s easy to fall into this trap. We stick with what we know and what feels comfortable. But, if we’re not breaking through to the... Read More
Posted On: June 16, 2009
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who... Read More
