The Price Group’s advice has been invaluable. Their ideas regarding the branding of my company produced results in a very short time, in a very competitive industry. They were prompt, working diligently and patiently with someone who knew nothing about technology and the changing world of marketing. From the idea concept through the launch of our new company, The Price Group has been my right hand. When they make a promise, they deliver. I look forward to a long relationship with The Price Group. I recommend them for any and all marketing needs.
Situation
Long-time veterans of the hospitality industry decided to venture into the competitive Segway Tour business in Chicago. The company had already selected a name, but no other marketing or branding had been completed. An additional challenge was the fact that they were set to open business in just 45 days.
Solution
The Price Group worked quickly to first create a brand identity with a distinctive and fun look. Messaging was developed for their print and online programs. Signage, brochures, Powerpoint slides, and the website were all developed with a consistent and inviting look and feel. A comprehensive marketing and advertising plan was developed to optimize the company’s investment and insure maximum awareness-building for the new company. The company successfully launched, so be sure to take a tour when you visit Chicago!