Personalized Marketing Campaigns for Small Businesses

Posted On: April 9, 2019

Analysts predict personalized marketing will continue to be a major trend for 2019 and beyond. Personalized marketing campaigns involve using data to enable marketing messages personally designed for your customer base. As a small business owner, that word “data” may... Read More

How to Build A Successful Marketing Campaign

Posted On: January 19, 2018

Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth,... Read More

Small Business Saturday is November 25

Posted On: November 13, 2017

Whenever I visit a local retailer I often ask myself why I don’t visit more often.  The experience is always a great one, and I’m also helping the local economy. So this holiday season, visit a small business in your area and be reminded of what personal service... Read More

Website Wellness Check – Maintenance Matters!

Posted On: July 9, 2017

You’ve invested a ton of money and time into your website design and now you’re ready to sit back and watch it drive business to your company.  You might want to rethink that approach. Your website isn’t a static product. Keeping your website fresh and... Read More

A Small Business Guide to Content Marketing

Posted On: September 30, 2015

“Content marketing” is a buzzword that you’ve probably heard thrown around on the web and social media sites.   What exactly is content marketing and why is it important for small businesses? Basically content marketing is creation and delivery of valuable... Read More

Get to Know Your Competition

Posted On: April 19, 2015

Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better... Read More