Posted On: April 9, 2019
Analysts predict personalized marketing will continue to be a major trend for 2019 and beyond. Personalized marketing campaigns involve using data to enable marketing messages personally designed for your customer base. As a small business owner, that word “data” may... Read More
Posted On: January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth,... Read More
Posted On: November 13, 2017
Whenever I visit a local retailer I often ask myself why I don’t visit more often. The experience is always a great one, and I’m also helping the local economy. So this holiday season, visit a small business in your area and be reminded of what personal service... Read More
Posted On: July 9, 2017
You’ve invested a ton of money and time into your website design and now you’re ready to sit back and watch it drive business to your company. You might want to rethink that approach. Your website isn’t a static product. Keeping your website fresh and... Read More
Posted On: September 30, 2015
“Content marketing” is a buzzword that you’ve probably heard thrown around on the web and social media sites. What exactly is content marketing and why is it important for small businesses? Basically content marketing is creation and delivery of valuable... Read More
Posted On: April 19, 2015
Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better... Read More