Getting Started With Social Media – Begin With a Strategy

Posted On: April 1, 2010

Social Media is hot, hot, hot. I’m often asked by newcomers how to get started. It seems so overwhelming! Let’s take a look at some of the first steps to getting engaged in social media. Like other new marketing methods, I find companies jumping into social media... Read More

Social Media Means Opportunity for Small Business

Posted On: March 29, 2010

Just yesterday, one of my clients shared a story about a recent car-buying experience. Apparently, one of the young salesmen at this dealership was on his cell phone texting something. My client’s salesperson said he didn’t know what this guy was doing, other than... Read More

Should a Small Business Care about Social Media Marketing?

Posted On: March 27, 2010

I’ve probably received more questions on the topic of social media marketing these last few months than on any other topic.  It’s all the buzz.  So exactly what do I mean by Social Media Marketing (SMM)?  It’s the use of tools and techniques to more... Read More

Your Personal Brand

Posted On: March 8, 2010

With so much time being spent on social media these days, we really need to be proactively managing our personal brand. Consider this. Every blog post, tweet and social media post represents us. And how we communicate in those words gives the world a glimpse into what... Read More

Social Media Marketing – Step 1: Listen

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If you’ve ever watched a relay race you’ve noticed that runners don’t stand at a dead stop when they grab the baton. They match the pace of their oncoming teammate as they take the hand-off. Just as that makes for a smooth transition, so, too, does matching the pace... Read More