With so much time being spent on social media these days, we really need to be proactively managing our personal brand. Consider this. Every blog post, tweet and social media post represents us. And how we communicate in those words gives the world a glimpse into what it’s like to do business with us. Our personal voice speaks volumes about our credibility, our integrity, and our personality. If we are consistent with our communication style online (and offline), then our personal brand is strengthened. So, if you’re ever tempted to disagree with someone in an online group in a less than professional way, don’t do it. You will tarnish your personal brand. I know this sounds like common sense, but it’s amazing how often this happens!