Posted On: March 27, 2010
I’ve probably received more questions on the topic of social media marketing these last few months than on any other topic. It’s all the buzz. So exactly what do I mean by Social Media Marketing (SMM)? It’s the use of tools and techniques to more... Read More
Posted On: March 8, 2010
With so much time being spent on social media these days, we really need to be proactively managing our personal brand. Consider this. Every blog post, tweet and social media post represents us. And how we communicate in those words gives the world a glimpse into what... Read More
Posted On: September 18, 2009
Our company has been in business for seven years. We just had my best month ever. That tells us that despite the economy, we can be successful. It just takes a little persistence and creativity. If this economy has you wondering how to stretch your... Read More
Posted On: September 8, 2009
This past holiday season I was reminded of my childhood. But not for the reasons you might think. About a month before the holidays, I remember my mother would take my brother and sister and me to the local Robert Hall store. There we would pick out our winter coat... Read More
Posted On: June 22, 2009
Perhaps you’ve heard the definition of insanity: doing the same thing over and over, expecting different results. As an entrepreneur, it’s easy to fall into this trap. We stick with what we know and what feels comfortable. But, if we’re not breaking through to the... Read More
Posted On: June 16, 2009
Any marketing done well is smart marketing, right? Wrong! Even a great-looking campaign can fail. Here’s a simple method you can use to quickly determine the efficacy of your marketing program. You may have heard of SMART objectives before. The experts who... Read More
