Bundle Up for Bigger Bucks

Posted On: June 8, 2009

Every time I tell the story of how I came to own a $20 “fingernail buffer” people laugh. Maybe that’s because most of us have a similar story. It happened last summer, as I was walking through the Premier Outlet Mall. A salesperson who worked at one of the kiosk-type... Read More

Survey Your Customers for Free!

Posted On: January 20, 2009

I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product.  Most of the time my answer includes “Go to the source.” For the most accurate... Read More