Posted On: March 17, 2020
We are in the midst of a most unprecedented event. Right now, everything out there is about COVID-19. So how can you properly and sensitively market your brand at a time of such uncertainty? Small businesses need to make smart choices and consider a number of factors,... Read More
Posted On: April 9, 2019
Analysts predict personalized marketing will continue to be a major trend for 2019 and beyond. Personalized marketing campaigns involve using data to enable marketing messages personally designed for your customer base. As a small business owner, that word “data” may... Read More
Posted On: January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth,... Read More
Posted On: November 13, 2017
Whenever I visit a local retailer I often ask myself why I don’t visit more often. The experience is always a great one, and I’m also helping the local economy. So this holiday season, visit a small business in your area and be reminded of what personal service... Read More
Posted On: April 3, 2017
Social media and other online networks, forums and meet-ups all provide a great way to connect with others regardless of geographic locations. Online networking receives so much attention in today’s always-connected technology-filled world that many people... Read More
