Posted On: September 18, 2009
Our company has been in business for seven years. We just had my best month ever. That tells us that despite the economy, we can be successful. It just takes a little persistence and creativity. If this economy has you wondering how to stretch your... Read More
Posted On: September 17, 2009
[Note: This is the second article of a 3-part series. For last month’s article, which covered messaging in a down economy, click here. This month and next we’ll review 10 ways to market your business on a reduced budget.] Until I got married I believed that everyone... Read More
Posted On: September 8, 2009
This past holiday season I was reminded of my childhood. But not for the reasons you might think. About a month before the holidays, I remember my mother would take my brother and sister and me to the local Robert Hall store. There we would pick out our winter coat... Read More
Posted On: August 4, 2009
I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the... Read More
Posted On: July 16, 2009
Lately it seems that I’ve been having conversations with several clients about not just marketing, but sales. There’s a fine line between marketing and sales. Marketing’s role is to create awareness, excitement and desire for you product or service. Hopefully it will... Read More
