Posted On: January 20, 2009
I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product. Most of the time my answer includes “Go to the source.” For the most accurate... Read More
Posted On:
I meet many business people who say they market in spurts. In the beginning of the year they kick off their marketing initiatives and get going like gangbusters. And that lasts for a while. But then they get busy or distracted by other needs of the... Read More
Posted On: December 27, 2007
Have you ever watched a home shopping network? Admit it. It’s easy to be drawn in by a great looking item. As you’re watching the close-up of the jewelry, the model train, or the sports jersey, you can start to visualize yourself owning it. But... Read More
