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Get to Know Your Competition

Posted On: April 19, 2015

Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better... Read More

Marketing in a Recession – Part 2

Posted On: September 17, 2009

[Note: This is the second article of a 3-part series.  For last month’s article, which covered messaging in a down economy, click here. This month and next we’ll review 10 ways to market your business on a reduced budget.]  Until I got married I believed that everyone... Read More

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