Should a Small Business Care about Social Media Marketing?

Posted On: March 27, 2010

I’ve probably received more questions on the topic of social media marketing these last few months than on any other topic.  It’s all the buzz.  So exactly what do I mean by Social Media Marketing (SMM)?  It’s the use of tools and techniques to more... Read More

Your Personal Brand

Posted On: March 8, 2010

With so much time being spent on social media these days, we really need to be proactively managing our personal brand. Consider this. Every blog post, tweet and social media post represents us. And how we communicate in those words gives the world a glimpse into what... Read More

Social Media Marketing – Step 1: Listen

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If you’ve ever watched a relay race you’ve noticed that runners don’t stand at a dead stop when they grab the baton. They match the pace of their oncoming teammate as they take the hand-off. Just as that makes for a smooth transition, so, too, does matching the pace... Read More

Link Up With LinkedIn

Posted On: January 20, 2009

I recently had lunch with someone I had worked with years ago.  Although we had lost touch, she found me via an online networking site called LinkedIn.  Lately it seems that I’m getting more and more requests to join people’s networks. So, I thought I’d kill... Read More