Posted On: June 8, 2009
When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And,... Read More
Posted On: January 20, 2009
The last few days of every year, I spend my time doing some strategic planning for the Price Group. It gives me an opportunity to get creative and excited about the possibilities for the coming year. But the real test of how successful any of... Read More
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I’m often asked by clients whether they should add a particular service to their lineup of offerings, whether to add new functionality to their website, or what to name a new product. Most of the time my answer includes “Go to the source.” For the most accurate... Read More
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I meet many business people who say they market in spurts. In the beginning of the year they kick off their marketing initiatives and get going like gangbusters. And that lasts for a while. But then they get busy or distracted by other needs of the... Read More
Posted On: December 27, 2007
Have you ever watched a home shopping network? Admit it. It’s easy to be drawn in by a great looking item. As you’re watching the close-up of the jewelry, the model train, or the sports jersey, you can start to visualize yourself owning it. But... Read More
