Beat the Winter Doldrums-Plan Ahead for Spring

Posted On: February 8, 2016

Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a... Read More

Marketing with Video

Posted On: October 22, 2015

Although there may be some wisdom to Forrest Gump’s comparison of life’s unpredictability to a box of chocolates, it’s not wise to treat your online videos that way. Yet this is often what happens when potential customers land on a website and launch the online video... Read More

A Small Business Guide to Content Marketing

Posted On: September 30, 2015

“Content marketing” is a buzzword that you’ve probably heard thrown around on the web and social media sites.   What exactly is content marketing and why is it important for small businesses? Basically content marketing is creation and delivery of valuable... Read More

Do you Have a Mobile-Friendly Website?

Posted On: May 13, 2015

How important is it to have a mobile-friendly site, and what exactly does that mean? For some time, Google has warned they would be making changes to search algorithms to use a site’s mobile-friendliness as a key ranking factor. Translated, this means sites that were... Read More

Get to Know Your Competition

Posted On: April 19, 2015

Many small business owners underestimate the advantages of better understanding their competition. Knowing who your competitors are and understanding their strengths and weaknesses can help formulate your own marketing strategies and messages. You’ll also be better... Read More