Marketing in a Recession – Part 3

Posted On: September 18, 2009

Our company has been in business for seven years.  We just had my best month ever.  That tells us that despite the economy, we can be successful.  It just takes a little persistence and creativity. If this economy has you wondering how to stretch your... Read More

Marketing in a Recession – Part 2

Posted On: September 17, 2009

[Note: This is the second article of a 3-part series.  For last month’s article, which covered messaging in a down economy, click here. This month and next we’ll review 10 ways to market your business on a reduced budget.]  Until I got married I believed that everyone... Read More

Marketing in a Recession – Part 1

Posted On: September 8, 2009

This past holiday season I was reminded of my childhood. But not for the reasons you might think. About a month before the holidays, I remember my mother would take my brother and sister and me to the local Robert Hall store. There we would pick out our winter coat... Read More

Light a Fire Under your Prospects

Posted On: August 26, 2009

Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old... Read More

The Most Effective Promotions Methods

Posted On: August 4, 2009

I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the... Read More