Be careful what you ask for: The Case for Negative Keywords

Posted On: March 31, 2011

Whenever I visit the South I have to remember that if I want to order an iced tea at a restaurant I have to specify unsweetened tea.  Otherwise I’ll get sweet tea.  It’s a good reminder that there are times and situations when we need to be crystal clear and... Read More

Get Online Business Now With Pay-Per-Click

Posted On: June 1, 2010

The next time you type a word or phrase into Google (or your favorite search engine) take note of the results that appear at the top of your screen. Typically you will see a shaded box with several listings for web sites. These listings may appear vertically on the... Read More