Posted On: March 8, 2010
If you’ve ever watched a relay race you’ve noticed that runners don’t stand at a dead stop when they grab the baton. They match the pace of their oncoming teammate as they take the hand-off. Just as that makes for a smooth transition, so, too, does matching the pace... Read More
Posted On: September 18, 2009
Our company has been in business for seven years. We just had my best month ever. That tells us that despite the economy, we can be successful. It just takes a little persistence and creativity. If this economy has you wondering how to stretch your... Read More
Posted On: September 17, 2009
[Note: This is the second article of a 3-part series. For last month’s article, which covered messaging in a down economy, click here. This month and next we’ll review 10 ways to market your business on a reduced budget.] Until I got married I believed that everyone... Read More
Posted On: August 4, 2009
I love baseball movies, particularly Field of Dreams. Remember the classic line? “If you build it, they will come.” Unfortunately, I speak with many entrepreneurs who act as though that were true in business. If they just hang out their shingle, advertise in the... Read More
