Be careful what you ask for: The Case for Negative Keywords

Posted On: March 31, 2011

Whenever I visit the South I have to remember that if I want to order an iced tea at a restaurant I have to specify unsweetened tea.  Otherwise I’ll get sweet tea.  It’s a good reminder that there are times and situations when we need to be crystal clear and... Read More

Light a Fire Under your Prospects

Posted On: August 26, 2009

Just the other day I saw a commercial for the movie, The Jungle Book. It’s out of the Disney vault and for a limited time you can buy it for your family. But hurry, because soon it’ll be going back in the vault for another 20 years. Whoa, the kids will be 25 years old... Read More