Personalized Marketing Campaigns for Small Businesses

Posted On: April 9, 2019

Analysts predict personalized marketing will continue to be a major trend for 2019 and beyond. Personalized marketing campaigns involve using data to enable marketing messages personally designed for your customer base. As a small business owner, that word “data” may... Read More

Beat the Winter Doldrums-Plan Ahead for Spring

Posted On: February 8, 2016

Many small business owners are so busy taking care of the details of their business that they forget to pause, take stock, and reevaluate their business and marketing strategy. Take advantage of these cold winter months to plan ahead so you can dive into spring with a... Read More

Marketing in a Recession – Part 2

Posted On: September 17, 2009

[Note: This is the second article of a 3-part series.  For last month’s article, which covered messaging in a down economy, click here. This month and next we’ll review 10 ways to market your business on a reduced budget.]  Until I got married I believed that everyone... Read More