Be First in your Prospects’ Minds

Posted On: June 8, 2009

When you think of soda, what are the first couple of brands that come to mind? Odds are Coke or Pepsi are on your list. Why? After spending millions of dollars in advertising over the years they’ve managed to be at or near the top of your mind for their category. And,... Read More

Scarcity Increases Demand for Your Offer

Posted On: December 27, 2007

Have you ever watched a home shopping network?  Admit it.  It’s easy to be drawn in by a great looking item.  As you’re watching the close-up of the jewelry, the model train, or the sports jersey, you can start to visualize yourself owning it.  But... Read More