Posted On: April 9, 2019
Analysts predict personalized marketing will continue to be a major trend for 2019 and beyond. Personalized marketing campaigns involve using data to enable marketing messages personally designed for your customer base. As a small business owner, that word “data” may... Read More
Posted On: January 19, 2018
Small businesses make their strategic marketing plans come alive when they build campaigns that address their marketing goals. Your overall marketing plan spells out your communications goals, and includes strategies for increased market awareness, customer growth,... Read More
Posted On: September 17, 2009
[Note: This is the second article of a 3-part series. For last month’s article, which covered messaging in a down economy, click here. This month and next we’ll review 10 ways to market your business on a reduced budget.] Until I got married I believed that everyone... Read More
Posted On: July 9, 2009
I heard on the news that Oprah Winfrey’s school for girls in South Africa has an oratorium. Why? It’s because she feels that leaders and influencers need to have good speaking skills. Whether you’re speaking to 1 or 100, I couldn’t agree more. Public speaking is... Read More
Posted On: July 1, 2009
If you haven’t caught the latest buzz, it’s all about The Secret. I believe this is going to be BIG. A friend recommended it to me last month, so I picked up a copy of the DVD. If you haven’t seen it, it’s about manifesting your goals through the universal Law of... Read More
