Congratulations! You’ve made the decision to invest in online advertising with Google’s Adwords pay-per-click platform. After all, setting up a campaign is free, so anyone can do it, right? You set up campaigns through their online dashboard and then sit back and wait for the sales to roll in. But instead, you quickly burn through your budget without any measurable results.
We get it. You’re trying to save money by doing it yourself. But as the old saying goes, you get what you pay for, or in this case, what you don’t pay for. Setting up and managing a successful pay-per-click advertising campaign is time-intensive and complex. Factor in Google’s almost-daily changes to the platform and it’s easy to see why many small businesses get frustrated and jump ship.
Let’s face it. Adwords campaigns are about more than just selecting the keywords or phrases your potential users enter when searching for your products or services. Strategizing before set-up, ongoing monitoring of campaigns, and interpretation of data are all key. What’s an optimal budget for your product or service mix and are you spending your money wisely? Are your keywords, landing pages, ads, scheduling and other aspects of your campaign optimized? Determining what is and isn’t working and knowing when to make necessary changes only comes with experience.
Enter the Google certified partner – an online marketing company held to the highest standards in the business. They’re recognized for excellence, proficiency and experience with Google’s services and best practices. They’re required to stay up-to-date and current by renewing certification on an annual basis. In addition, they only use Google’s best practices in setting up and managing your campaigns start to finish.
With a capable Google Partner managing pay-per-click campaigns, a small businesses can grow and realize an increase in targeted web traffic, online sales and exposure. Why not leave the online advertising to the experts? That gives you and your team more time to do what you do best – manage other critical day-to-day activities to drive business success.
If you need help with your pay-per-click advertising campaigns, The Price Group, Inc. is a Certified Google Partner with years of experience with Google Adwords. We can be reached at 630.717.8332 or at info@thepricegroup.biz.
